Mudra Institute’s Common Aptitude Test (MICAT)


 

General Description:

The Mudra Institute of Communication, Ahmedabad is extremely well-known for its media and marketing related programs. If you want a future in media, this is definitely the place to go. The exam it designs, MICAT, is also a very out-of-the-box exam, used to assess a candidates divergent thinking ability, and his knowledge of the communications industry.

 

Accepting Institutes:

Mudra Institute of Communications, Ahmedabad (MICA)

 

Dates:

The exam is generally held on a Sunday towards the end of February or the beginning of March.

 

Eligibility:

minimum 50% marks
 

Format and Peculiarities:

By Indian standards, the MICA certainly qualifies as a peculiar entrance test. It normally doesn’t exactly have a fixed pattern. Even the marking scheme (specially negative marking system) is quite unclear. There are normally a couple of essays, a psychometric test and a test of your ‘creative ability’. Though the pattern changes almost every year, you could probably get a very rough idea from this :

Sr no. Section Question
1 Divergent Thinking and Creative Potential 35
2 General Awareness 25
3 Written Communication Ability 35
4 Psychometric test 46
5 Creative Ability Test 3
  Total 144

 

Tips:

Out-of-the-box exams need out-of-the-box thinking. As the name of the institute may suggest, they give a lot of importance to your communication skills. Apart from the standard entrance-test preparation, it’s also important to devote some amount of your time to reading newspapers and business journals.

To ‘tackle’ the psychometric test (although there’s no way to be completely RIGHT or WRONG in one), it’s important to be consistent. If you’re lying, lie throughout. It’s probably just better to be honest and get done with it then.